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Latest press releases from Yell's Media Centre

14 Mar, 2024
A survey from Yell has found that 68% of Brits have attempted DIY home improvements over the past year, with 64% doing so to save money. Experts warn that while DIY may seem like the easier option, it should be approached with caution as 79% of those surveyed revealed they spent money hiring a professional to fix botched DIY jobs. From re-wiring a kitchen to fitting light fixtures and plumbing, Yell has revealed the most commonly attempted DIY home improvements and the cost of DIY mishaps. The Most Popular DIY Home Improvements As over 3.3 billion turn to TikTok to view the hashtag #homeDIY, it seems like many homeowners think they are a dab hand at the odd DIY job. According to those surveyed, while YouTube was their first point of call (41%), 1 in 10 believe they don’t need any help when it comes to DIY - which may explain the need for professional fixes. 1 in 3 surveyed said they would turn to their partner or husband first before calling a professional, whereas only 28% said they would reach out to a professional before attempting a DIY project themselves. 25-34-year-olds are most likely to refer to social media platforms such as YouTube before a professional when seeking advice or tutorials (57%). In contrast, with age comes experience as the older generations aged 55+ are most likely to contact a professional tradesperson first (37%). Most Commonly Attempted DIY Projects Understandably, low-risk DIYs are the most popular tasks that homeowners are attempting. The most popular DIY project was Painting (64%), followed by hanging pictures/shelves (47%) and bleeding radiators (36%). However, low-risk DIYs do not mean things can’t go wrong. While 63% admit that they attempt DIY to save money, botched DIY jobs could see you spending far more than originally planned. Drilling holes in your wall to hang a shelf can still result in a pricey mishap. Accidentally drilling through a water pipe in your wall could result in flooding or leaks and set you back anything between £150-£300 to have it repaired by a professional. 42% of those surveyed attempt DIY home improvements because they think it looks easy to do, despite the risks and having no previous professional experience. Only 10% wouldn’t attempt DIY themselves over getting a professional. 
06 Feb, 2024
A celebrity psychic and body language expert has outlined her predictions for season 18 of The Apprentice Sam Saadet stood out as the “only adult in the room” and is a clear candidate to win the series Asif Munaf, who quickly went viral for his premature boardroom applause, won’t last long according to the experts Before the first episode of the new series of The Apprentice aired, Lord Sugar was quoted as saying ‘you really can’t tell from first impressions’, but celebrity psychic and body language expert Inbaal Honigman disagrees, tipping Essex-based fitness coach Sam Saadet to take the series by storm. Yell enlisted the help of Inbaal to carefully analyse each contestant’s body language throughout the first episode to predict who stands tall as a winning candidate, and after just one viewing, “Sam is already a winner”. Why Could Sam Win The Apprentice? According to Inbaal, Sam quickly stood out as the “only adult in the room” and the “group’s mother figure”, which is fitting for the mother-of-two. However, her real winning qualities come in the form of self-control and fearless honesty. “Her self-control is exemplary – she looks ahead without flinching, she doesn’t fidget or play with her hair. Sam’s controlled body language tells us that she’s a resilient person who never shies away from a challenge and always does her best”. “Her direct, steady gaze marks her out as an honest and fearless lady, as she doesn’t look away even in stressful situations. When Sam was picked to lead a challenge, she did a playful little dance of excitement, which tells us that she’s happy to be there, and is being her true self. This is the kind of exuberance that cannot be faked.” Who Are Sam’s Biggest Challengers? It won’t all be a direct walk to the final however, as Inbaal believes Tre, Steve and Onyeka could pose significant challenges. Tre Lowe, the “king of eye contact” came into his own, despite being a quieter figure in the first episode. “Even in his silence he’s an active member of the team, as he leans around to give his full attention to each candidate. When Lord Sugar is taking the boys’ team to task towards the end of the episode, the time has come for Tre to speak up, and he does so with flair. Direct eye contact, clear and measured words, his body language still and balanced, even in difficult conversations, Tre displays maturity and inner calm”. London-based management consultant Steve Darken found himself at risk of an early departure, but his “open and honest” body language will help him to shrug that off and go far. Inbaal remarks “when talking, he uses broad, wide arm gestures, palms facing up, which suggest honesty. Steve’s body language marks him out as a quietly confident and effective team member.” Similarly, Onyeka Nweze “may have had a rough first episode, but her body language is genuine and fearless too, with a direct gaze ahead, and a happy smile. When she’s stressed, she doesn’t hide it, and even her unhappy pout is notable in its honesty. Her authentic air will help her to stay in the game.” Who Will Get Fired Next? Due to his body language alone, the writing was already on the wall for Ollie, who came across as “exceedingly nervous, with panicked raised eyebrows and tense face-rubbing”, but a similar trait was also seen in recruitment director Jack, who was “rubbing his nose, which is a sign of nerves. Jack’s body language appears inconsistent when he shakes his head to say ‘no’ when he verbally says yes, which may come across as unreliable”. However, it was another member of the boys' team that stood out as the prime candidate for an episode two firing. “The biggest inconsistency is Dr. Asif, who tries to appear very confident and secure. He maintains eye contact with others, which appears quite mature at first glance, but when observed over the entire first episode, we see him looking downwards as he speaks, which reveals his insecurity. He’s also seen chewing his lip, which signifies tension, and he slicks his hair back non-stop, which is a preening gesture, meaning he wants people to like him”. Just How Important is Body Language in Business? Is body language really that important in a business setting? Isn’t it all about your actions and what you actually say, rather than visual cues? Inbaal believes that it’s actually the foundation for everything and despite what Lord Sugar thinks, is what sets that crucial first impression. “Body language reflects how you truly feel and indicates who you truly are. It’s a good predictor of who will crack under the pressure and who can take the heat. People who display stable, honest and fearless body language, such as standing tall, looking straight ahead and smiling, are likely to enjoy challenges and do their best. In business, those are important qualities. Those whose body language is chaotic and uneven, for example shaking their head when they’re saying yes, or failing to make eye contact with people they talk to, are likely to struggle. Beyond that, any facial expression or body language gesture which displays boredom is a business killer”. Sarah O’Rafferty at Yell agrees, commenting: “When thinking about business body language, the mind can immediately go to the boardroom and more office-based roles, but this actually resonates across any type of business. Whether you’re a landscape gardener visiting someone to provide a quote or an estate agent showing someone around a property, body language is a huge trust builder and can be the difference between winning work and losing it. In the modern age, body language isn’t only displayed in a face-to-face setting, business owners need to be mindful of it on video calls, and also any video tutorials that might be present on their websites too. With so many sectors being highly competitive with new businesses launching every day, how your business is presented on your website, social channels, and in that first in-person meeting has never been more crucial”.  To find out more and for tips on how to improve your business’s digital presence, visit: https://business.yell.com/digital-marketing-solutions/
25 Jan, 2024
Research by Yell has found that the English Springer Spaniel is the most high-maintenance dog breed, with grooming needed every 2 weeks at an average annual cost of £1,222. By looking at UK dog registrations in 2023, compiling annual grooming needs and care costs per breed, dog grooming experts at Yell have identified the most high-maintenance dog breeds to own in 2024. Dog ownership has soared over the last few years, with more people than ever opening their homes to a new dog. From getting a puppy for Christmas to wanting a fluffy companion for company, the estimated number of dogs kept as pets in the UK in 2023 was 12 million. With over 220 different breeds to choose from and certain breeds needing more care than others, be it food consumption, regular grooming or constant stimulation, it can be difficult to know which breed to pick that will suit your home and lifestyle the best. The Most Popular Breeds in the UK By looking at the number of dog registrations in the UK over 2022/2023, experts at Yell identified the most popular breed with over 44,000 registrations was the Labrador Retriever. Following close behind is the French Bulldog with 42,538 UK registrations, with the Cocker Spaniel coming in third with 29,491 registrations. 
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