About Yell
Yell can trace its company origins back to 1966 when the Yellow Pages business directory first launched as part of the General Post Office telephone directory. The company became part of BT in 1984 before being sold in 2001 for £2.14 billion, making it then the largest non-financial leveraged buyout in European history.
A strategic approach taken over the last decade has evolved Yell into a fully digital business which completed in 2017 when the Yellow Pages ended production, to now solely focus on providing digital marketing services for UK small and medium sized businesses.
Today, Yell’s goal is simple - to connect consumers and businesses online, enabling great conversations between trusted business and consumers through the power of cutting-edge technology, innovative solutions and best in class service. Yell.com features a range of tools to help consumers in their search for trusted local suppliers including messaging, ratings and reviews, mobile apps and more.
Yell uses technologies from leading companies such as Google, Microsoft, Meta & Wix to help take your digital marketing to the next level.
We also work with Apple, Amazon & Microsoft to expand the reach of Yell listings so businesses can be found however and wherever potential customers are searching.
This enables us to provide a full range of managed digital marketing services for businesses including Pay Per Click, Display & Social Media ad campaigns via its Smart Performance platform, websites, videos, online reputation management, and directory listings. Around 80,000 businesses currently advertise with Yell1, and Yell.com is used by millions of consumers every month.
We make local digital marketing easy
Our aim is simple - to help UK businesses thrive by providing innovative digital marketing solutions that work together to deliver more leads and customers, while saving business owners time and money.
Local knowledge
For over 50 years Yell has supported UK businesses across every industry and region - we know what it takes for even the smallest local business to win big
Digital expertise
To deliver the best possible results, Yell works with major technology providers like Amazon, Apple, Google & Wix, and we're badged partners of Google, Meta & Microsoft.
Easy processes
The No.1 provider of managed digital marketing services for all types of local businesses in the UK 1
Live digital customers
1
Business listings on Yell.com 3
1: M-Brain 2019, No.1 in terms of revenue from sales of managed digital marketing services
2: Yell internal statistics, December 2021
3: Yell internal statistics, as at November 2019
4: Yell internal statistics, February 2022
5: Yell Internal stats December 2021
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© Yell Holdco Limited 2024. Registered office: 3 Forbury Place, Forbury Road, Reading, RG1 3YL. Registered in England & Wales No: 12315720. VAT No: GB 765 346 017. All rights reserved. ‘Yellow Pages’, ‘Yell’ are trademarks of Yell Limited or its licensors. Other trademarks, service marks, logos, and domain names are the property of their respective owners.