Board of Directors

David Anderson

Chairman

David became a director of Yell (formerly the Hibu Group) in March 2014 and was appointed as a non-executive director of certain subsidiaries in the Yell Group of companies in December 2019. Subsequently, in February 2020 David became Interim Executive Chairman of the Group and Chairman from May 2021.

After serving in the British Army for five years, he joined the international investment bank Lazard in London in 1983 and spent the next 25 years working in the City punctuated by a two-year period at Vodafone where he headed up their corporate finance activities.

He set up his own corporate finance business, EPL Advisory, in 2008 which focuses on advice to boards around strategy, mergers and acquisitions, capital raising and the disclosure obligations of listed companies. He chairs Howe Robinson Partners, a shipbroking business.

He is chair of the Lazard Pension Scheme trustees, chair of the Oxford University Press Pension Scheme trustees and a director of Bibby Line Group, a family-owned business based in Liverpool, where he chairs the audit committee and is Senior Independent Director.

He is a maths and philosophy graduate of Oxford University.

Rob Hall

Executive Deputy Chairman

Rob became a director of Yell (formerly the Hibu Group) in March 2014 and was Chief Financial Officer of the Company until August 2018. He has a deep understanding of the company’s operations and history having spent 20 years working in the business. 

Rob is also the Chair of Yellow Pages Canada. 

Rob holds a Bachelor of Science degree in Business from Swansea University and is a member of the Chartered Institute of Management Accountants (CIMA).

Kevin Jasper

Director

Kevin was appointed as a Non-Executive Director of Yell in August 2026. He is Chief Executive Officer of Hibu Inc., a leading US provider of technology-enabled digital marketing solutions for small and medium-sized businesses, a position he has held since 2014.

During his 34-year career in the SMB marketing sector, Kevin has helped lead the industry’s evolution from traditional directory advertising to integrated digital marketing services.

Under Kevin’s leadership, Hibu successfully transitioned from the former Yell Group to private equity ownership in 2021 and has developed into a US market leader, expanding its scale, technology and service offering to meet the evolving digital marketing needs of SMBs.