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Business by the year 2050: New report predicts robot co-workers and four hour working days

Yell • November 7, 2017
A report released today by Yell reveals a positive view on how businesses will look by the year 2050, thanks to a wave of new technologies including artificial intelligence, augmented reality and the internet of things.

The digital marketing services provider has partnered with acclaimed futurist and author James Wallman, to predict how certain changes in what has been dubbed ‘The Fourth Industrial Revolution’ will affect small, or relatively new businesses.

The full report, which is available to download here, focuses on seven key trends predicted by James, including:

The Cobot Revolution

Instead of worrying about robots, we should be excited about ‘cobots’ — robots that are colleagues, designed to work collaboratively alongside humans. Machines will conduct more of the repetitive, routine tasks — from chopping and fetching to searching through libraries of information and making complex calculations. This means that humans will move further up the value chain and do the tasks that machines don’t do so well - those that require creativity, empathy and, simply, the human touch. As a result, ‘cobots’ will make us more productive, and happier at work.

The 4-Hour Work Day

The current work day was set up to squeeze as much as possible out of workers when they performed routine tasks in factories and offices. Emerging research suggests that 8-hour days are a suboptimal way to work – the optimum is far closer to 4 hours per day. As robots and ‘cobots’ perform more of the routine tasks, humans will become more creative. And the best way to be creative is to work around four hours per day.

The Reputation Game

In an era of transparency, and heightened concerns about ethics and the environment, businesses are moving from a single-minded concern for profits, to a broader interest. Your priority is not only about running a successful business, but also people, our planet, purpose, and your performance. Your reputation — what you’re able to do and how you do it — will be ever more important in the future.

Following the rapid growth of digital and social media, Yell has transformed into a digital business – helping businesses and consumers be successful online and is committing to help a million businesses be found, chosen and trusted by more customers online by 2020.

Mark Clisby, Product and Marketing Director at Yell said: “We’re living in a time of incredible change. Amongst the ‘cobots’ and shorter working days, the importance of reputation in the future really resonated with us. Because for any small business owner, the focus must be on the customer, no matter how advanced technology gets.”

“The next 30 years are set to be very exciting for us all. We look forward to continuing to help business owners and consumers to adapt to changing technologies, both now and in the future.”

You can read more and access the report here


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About James Wallman

James Wallman is a futurist. He runs strategy + innovation + futures consultancy The Future is Here. He wrote the best-selling book, Stuffocation (Penguin, 2015). Wallman has advised companies from Absolut to Zurich Financial. He has given talks from Amsterdam to Las Vegas; at venues including the Googleplex and 10 Downing Street. He has forecast the future since 2004. His opinions have appeared in the New York Times, the Financial Times, the Economist, and Wired. He has appeared on TV and radio from Australia to Brazil and the US. He has an MA in Classics from the University of Oxford.
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Yell Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. Yell Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.


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November 13, 2024
With property prices rising and moving costs increasing, the experts at Yell have found that more homeowners in the UK are opting for home improvements rather than relocating. This trend, driven by factors such as rising property prices and the growing costs of buying a new home, has seen more people investing in remodelling and extending to create their dream homes where they already live. Research from TSB reveals that two in five (41%) homeowners would prefer to build an extension than move house. According to Pepper Money’s Specialist Lending Study , 41% of those surveyed said affordability of properties is preventing them from moving to a larger home elsewhere and that 51% are considering a secured loan to make home improvements. With Google searches for “planning permission” up YoY in the UK, and “home improvement ideas” up 9900% this month, for many, redeveloping a home offers a more practical solution to moving home. Rather than facing the expenses of moving and the challenges of relocating, homeowners can transform their spaces to better meet their needs and preferences. From adding extra rooms or modernising kitchens to creating open floor plans or upgrading the home’s energy efficiency, these improvements not only add value to a property but also improve daily life. However, what many homeowners may not realise is that there is a planning permission postcode lottery going on across the country. In 2024, it’s harder than ever to get approval on your property, with approval rates at an all-time low. While you may expect that adding an extension to your home or converting a loft space may be a relatively straightforward option – your location could have an impact on the decision made. With this in mind, experts at Yell have reviewed planning applications across England from July 2023 to July 2024 to compile a list of the best and worst locations for planning approval, highlighting which areas make it easiest – and hardest – to secure planning permission for your home. 86% of all planning applications in England have been granted in 12 months With more homeowners opting for redevelopment, planning applications across England have remained high, with 327,217 applications submitted from Q3 2023 to Q3 2024. Despite the high volume, England has maintained an 86% approval rate for these applications, making it an attractive option for those looking to upgrade their homes. However, it’s clear there are regional inconsistencies and some areas are seeing more favourable outcomes when it comes to planning permission. The South East is revealed as the region with the most applications, receiving 66,795 in the 12 months – demonstrating a high demand for home updates and development in the area. Gosport in the South East leads in approval rates, with 99% of applications granted, while Barking and Dagenham trail behind with the lowest approval rate at 61%, signalling potential challenges in that locality. Approval rates also vary across regions, with the North East boasting the highest at 91%, compared to London’s more selective 80% approval rate. Householder development approvals are down year-on-year Of the 327,217 applications this past year, 167,604 were for householder developments. These are residential planning applications that are within a residential property and are not a change of use. Examples of householder developments include extensions, garages, swimming pools, walls, fences, vehicle accesses, porches, satellite dishes, loft conversions, and dormer windows. If you're considering a home renovation or addition, understanding the trends in planning applications can offer valuable insights – and it’s clear that planning approval rates are shifting across England. In the past year, 148,406 planning applications were approved, accounting for 89% of decisions made. While this is still high, it reflects a slight dip from the 91% peak seen in 2021. The North East is the region with the highest percentage of planning approvals The South East remains a hotspot for home improvement projects, with 32,922 householder applications granted – leading the country in volume. This is followed by London (21,490) and East of England (20,207). However, in the North East, while having a lower number of applications, it’s the region with the highest percentage of approvals at 94%, making it an ideal region if you're looking for a smooth approval process. Regions with the highest number of granted planning
October 15, 2024
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