Blog Layout

New Report Reveals Most AI-Savvy Cities In The UK

August 9, 2022
  • An extensive report by Yell into the use of artificial intelligence (AI) has revealed how consumers are engaging with the technology, and using it to interact with businesses
  • The report, which surveyed over 2,000 consumers and more than 1,000 UK business leaders also reveals the cities with the most AI-savvy residents - with Cardiff taking the top spot
  • Compiled over 37 pages of in-depth analysis, the report also highlights the current challenges that AI technology faces, such as lack of consumer trust

 

A new report from Yell focusing on how consumers use AI technologies and use them to interact with businesses, has revealed which cities around the UK are currently the most confident with the technology.

 

With AI-based household tech such as smart speakers and online tools such as chatbots and smart-saving apps already revolutionising the way we conduct our daily lives; Yell’s report delves into more detail about how we interact with the technology. By using insight gained from extensive surveys with over 2,000 consumers from across the country, the findings help to shine a light on current attitudes towards AI, and how businesses could shape the way they operate as a result.

 

Namely, the report reveals that Cardiff is currently the most AI-savvy city based on the number of consumers already using the technology on a regular basis, with 23% of residents saying that they use AI tech daily. This puts the city significantly above the national average of 15%.

 

Despite London being the centre of technological advances and a stereotypically tech-savvy city, in this instance the capital falls just outside of the top ten, in 11th place with 14% of Londoners using AI every day.


The Most AI-Savvy Cities

Rank City % who use AI every day
1 Cardiff 0.23
2 Liverpool 0.19
3 Edinburgh 0.18
4 Nottingham 0.17
5 Brighton 0.16
6 Glasgow 0.16
7 Leeds 0.16
8 Manchester 0.16
9 Belfast 0.15
10 Birmingham 0.15

Looking more closely at how the use of AI has increased over recent years, it’s to be expected that many of the top cities for current AI usage have seen the most dramatic increase in use of the tech over the past 10 years. However, looking ahead to the next 10 years, Liverpool is the city that is predicted to see the most dramatic future increase in AI uptake. With two thirds (66%) of Liverpudlians predicting that they’ll use the tech daily, the city will see a 47% increase in those using AI vs today.

 

Top of The Tech - Which AI Tech Is Most Popular Around the Country?

 

Although Cardiff may be the most AI-savvy city in 2022, when survey respondents were asked which types of AI tech they use the most (regardless of the frequency with which they use it), the results highlighted some clear differences across the nation.

 

Nationally, banking apps are the most popular form of AI-based tech, with 59% of the population using them to help manage their finances more efficiently - although, in some cities such as Belfast, this figure is much higher with almost three quarters (72%) of residents using this form of tech.

In three cities across the UK, the most popular form of AI tech is digital assistants such as Google Home and Amazon Alexa devices. Glasgow is the city with the highest usage of this tech, at 62%, with Newcastle (57%), Norwich (55%) and Sheffield (48%) residents using the devices more than any other form of AI-based tech.

 

Looking at each of these key technologies in isolation, there are some cities where some types of AI-tech are much more popular than the national average - for example, Belfast residents are the stand-out favourites of savvy financial planning, while smart home set-ups such as apps to control heating and lighting are particularly favoured by those in Brighton.


Type of AI tech City with the greatest usage per AI tech type
Banking apps Belfast - 72%
Digital assistants such as Google Home and Amazon Alexa Glasgow - 62%
Chatbots on websites/social media Glasgow - 33%
Security cameras and devices - such as Ring or Simplisafe Belfast - 32%
Smart home set-ups (e.g. lighting, heating) Brighton - 31%
Smart/AI appliances (e.g. vacuum cleaners, washing machine - link via app) Bristol - 19%
Virtual headsets for gaming Belfast - 26%
Fitness equipment (e.g. smart mirrors) Plymouth - 20%
Smart locks Cardiff - 9%
Self-driving and parking vehicles Belfast - 11%
Autonomous delivery services (e.g. delivery drones/robots) Belfast - 11%

Claire Miles, Chief Executive Officer of Yell commented: Many of us have lived through the digital revolution with first, personal computers, then mobile devices and now AI, changing the way that we conduct our daily lives and interact with the world around us.


As with any new technology, there will always be early adopters, however it’s interesting to see how different cities are further ahead with their shift to AI than others. With consumers becoming more comfortable with the AI technology, different marketplaces and ways of booking a job, getting an instant response by chatbot, paying securely online, this is an evolving area for businesses to take note of. For example, businesses in Cardiff may do well to ensure they’re introducing and utilising AI within their customer-facing operations, given that people in their locality are happy to use it. Likewise for Glasgow-based businesses, where a third of people are happy to use chatbots, significantly above the national average.

 

To read the full report and discover further insights into AI and its impact on business and consumers, visit: https://business.yell.com/sme-insight/the-artificial-intelligence-report/


ENDS
 
 

Methodology

Survey conducted in partnership with Censuswide in March 2022 to the following respondents:

 

·        2,003 UK consumers

·        1,008 UK business leaders 



About Yell

Yell Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. Yell Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.


Learn more at https://business.yell.com and our Media Centre


Visit our social media channels: FacebookTwitterLinkedInInstagram


Download the free Yell consumer app from the App Store or Google Play


Download the free Yell for Business app from the App Store or Google Play


For media enquiries, please email: press.enquiries@yell.com


November 13, 2024
With property prices rising and moving costs increasing, the experts at Yell have found that more homeowners in the UK are opting for home improvements rather than relocating. This trend, driven by factors such as rising property prices and the growing costs of buying a new home, has seen more people investing in remodelling and extending to create their dream homes where they already live. Research from TSB reveals that two in five (41%) homeowners would prefer to build an extension than move house. According to Pepper Money’s Specialist Lending Study , 41% of those surveyed said affordability of properties is preventing them from moving to a larger home elsewhere and that 51% are considering a secured loan to make home improvements. With Google searches for “planning permission” up YoY in the UK, and “home improvement ideas” up 9900% this month, for many, redeveloping a home offers a more practical solution to moving home. Rather than facing the expenses of moving and the challenges of relocating, homeowners can transform their spaces to better meet their needs and preferences. From adding extra rooms or modernising kitchens to creating open floor plans or upgrading the home’s energy efficiency, these improvements not only add value to a property but also improve daily life. However, what many homeowners may not realise is that there is a planning permission postcode lottery going on across the country. In 2024, it’s harder than ever to get approval on your property, with approval rates at an all-time low. While you may expect that adding an extension to your home or converting a loft space may be a relatively straightforward option – your location could have an impact on the decision made. With this in mind, experts at Yell have reviewed planning applications across England from July 2023 to July 2024 to compile a list of the best and worst locations for planning approval, highlighting which areas make it easiest – and hardest – to secure planning permission for your home. 86% of all planning applications in England have been granted in 12 months With more homeowners opting for redevelopment, planning applications across England have remained high, with 327,217 applications submitted from Q3 2023 to Q3 2024. Despite the high volume, England has maintained an 86% approval rate for these applications, making it an attractive option for those looking to upgrade their homes. However, it’s clear there are regional inconsistencies and some areas are seeing more favourable outcomes when it comes to planning permission. The South East is revealed as the region with the most applications, receiving 66,795 in the 12 months – demonstrating a high demand for home updates and development in the area. Gosport in the South East leads in approval rates, with 99% of applications granted, while Barking and Dagenham trail behind with the lowest approval rate at 61%, signalling potential challenges in that locality. Approval rates also vary across regions, with the North East boasting the highest at 91%, compared to London’s more selective 80% approval rate. Householder development approvals are down year-on-year Of the 327,217 applications this past year, 167,604 were for householder developments. These are residential planning applications that are within a residential property and are not a change of use. Examples of householder developments include extensions, garages, swimming pools, walls, fences, vehicle accesses, porches, satellite dishes, loft conversions, and dormer windows. If you're considering a home renovation or addition, understanding the trends in planning applications can offer valuable insights – and it’s clear that planning approval rates are shifting across England. In the past year, 148,406 planning applications were approved, accounting for 89% of decisions made. While this is still high, it reflects a slight dip from the 91% peak seen in 2021. The North East is the region with the highest percentage of planning approvals The South East remains a hotspot for home improvement projects, with 32,922 householder applications granted – leading the country in volume. This is followed by London (21,490) and East of England (20,207). However, in the North East, while having a lower number of applications, it’s the region with the highest percentage of approvals at 94%, making it an ideal region if you're looking for a smooth approval process. Regions with the highest number of granted planning
October 15, 2024
As across the UK temperatures officially hit single digits, homes will be turning to their trusty thermostats to give them some much-needed warmth this autumn. However, with your boiler sitting docile all summer, you may find yourself without heat when you need it. With an average of 5,100 searches each month, in autumn, searches for “boiler repair” begin to creep up. They peak in December as households find broken boilers when they need it the most. Searches have climbed 257% this month alone. With this in mind, Yell has partnered with David Doran, a plumbing expert at Blackstone Plumbing & Heating Ltd to find out what heating checks you need to make and how to avoid a winter breakdown. What checks should you carry out before turning your heating on? ● Check your boiler pressure Your boiler pressure gives you an idea of how efficiently your heating system is running by telling you the pressure of the water circulating through your system. If the pressure is too high, then this could cause leaks to develop. If it’s too low, the system won’t work as well, leading to ineffective heating, and you’ll find your home will be colder than expected. David explains, “Low pressure can result in ineffective heating, while high pressure can potentially damage your system.” He recommends keeping the pressure gauge between 1 and 2 bars, which provides the ideal balance for optimal performance. If you notice a slight increase in boiler pressure while it’s running, don’t worry—this is completely normal. Just ensure the pressure stays below the 3-bar mark during use. ● Check your thermostat Make sure your thermostat is working properly and accurately reading the temperature. If the readings are inaccurate, the thermostat might cause your boiler to work overtime, wasting energy trying to reach a room temperature that’s already been achieved. Conversely, it could shut the boiler off too early, known as short cycling, leaving you in the cold. David suggests, “ Consider replacing old thermostats with programmable or smart thermostats to improve efficiency. If your thermostat runs on batteries, check if they need replacing. ” ● Test out your heating system before you need it It’s important to test your boiler before you need it, to avoid being one of the thousands of Brits searching for “boiler repair” in December. Run your heating system for a short period (e.g., 15-30 minutes) to ensure all radiators heat up evenly and there are no unusual noises from the boiler or pipes (e.g., banging, clanging, or gurgling sounds). Should you notice anything untoward, such as cold spots, it’s worth reaching out to your local heating specialist . On Yell, you can either browse nearby listings or post an enquiry . ● Ensure your boiler is regularly serviced Annual servicing of your boiler is important to ensure that your system is operating safely. According to insights from HomeServe , more than half (58%) of UK households haven't checked that their boiler is working as it should and 56% of the population haven't had an annual boiler service. David says that it’s important to “ have your boiler serviced once a year. Faulty boilers can lead to dangerous situations like gas leaks or carbon monoxide poisoning, which can be deadly. ” A service includes checks for leaks, blockages, and the correct operation of safety devices. David adds, “R egular servicing keeps your boiler running efficiently. Over time, boilers can accumulate dirt, dust, and limescale, reducing efficiency. A well-maintained boiler burns fuel more effectively, helping you save on energy bills. ” Alongside this, it’s important to remember that many boiler manufacturers require annual servicing as part of their warranty terms. Skipping a service could void your warranty, leaving you without coverage if something goes wrong. Additionally, some home insurance policies may also stipulate that your boiler must be serviced regularly. A local plumber should be able to service your boiler and give you the advice and support you need. Tips on how to get the most out of your heating during cold weather According to Pepper Money’s Specialist Lending Study , 73% of people say that even a £100 increase in monthly bills would seriously affect their household finances. With winter on the way, maximising the efficiency of your heating during cold weather can keep your home warm and comfortable while also saving on energy bills. David Doran and Yell provide tips on how to make the most of your heating in the cold weather: ● Only set your heating to when you need it: A programmable thermostat allows you to create a heating schedule that fits your routine, reducing wasted energy when you’re not home or during sleeping hours. Smart thermostats can learn your habits and adjust heating automatically, optimising efficiency. ● Aim for a comfortable temperature: Aim for a comfortable temperature between 18-21°C (64-70°F). Setting your thermostat at 18-20°C can significantly reduce energy consumption compared to higher temperatures. For every degree you lower your thermostat, you can save around 1-3% on your heating bill. ● Only heat the rooms you need: Thermostatic radiator valves (TRVs) only heat the rooms you’re using. Keep unused rooms at a lower temperature or turn the radiators off entirely in those spaces. ● Don’t block the heat with furniture: Avoid placing large furniture or curtains in front of radiators. This blocks heat circulation and makes your heating work harder to warm the room. Clear airflow helps the heat distribute more effectively throughout your home.
October 3, 2024
Research by driving experts at Yell has revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average of £38. Belfast is 3% above the average of £38, but learner drivers benefit from short wait times of 10 weeks. Demand for driving lessons is at an all-time high as the backlog from the pandemic continues. Until driving test capacity increases, the backlog is expected to only get worse, with high-demand areas having seemingly no end in sight. In 2024, there are an estimated 3,712,728 learner drivers in the UK competing for driving test slots, but the Driving Vehicle Standards Agency (DVSA) can only accommodate 2,042,976 of them. This means that demand for driving tests is expected to exceed capacity by 82%. This pressure only continues as data from the DVLA shows that , from January to March 2024 (Quarter 4), 666,000 car theory tests were conducted in Great Britain, an increase of 12% from January to March 2023 (Quarter 4). Equally, from January to March 2024 (Quarter 4), 561,000 car practical tests were conducted in Great Britain, an increase of 25% from January to March 2023 (Quarter 4). The delays in booking tests and the ongoing backlog are causing major frustrations for both drivers and instructors. Learners are having to take more lessons to make up for the additional waiting time and instructors are unable to take on more drivers due to the backlog. According to a survey from car insurance provider Marmalade , 77% of learners have cited that the extra cost of more lessons has been their biggest frustration. DVSA says that learners will need an average of 45 lessons to pass a test , working out around £1,710 per student. However, with wait times for tests now at an all-time high at an average of 21 weeks across the country , driving instructors and their students are in a crisis. Learners across the country are facing a postcode lottery when it comes to waiting for a driving test slot, and most centres are seeing over double the wait times of pre-pandemic levels, which saw an average of only 6 weeks. Leeds and Belfast revealed as the best cities for learner drivers in the UK Taking into account the average cost of driving lessons in each city, the average wait times and driving test search demand, Yell has created a list of the best cities to be a learner driver in 2024. It’s revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average. While driving test wait times are still relatively high at 20 weeks, this is one week less than the national average, and search demand in the city is slightly less than the national average, seeing 1,700 searches each month. Belfast averages £39 for driving lessons, which is 3% more than average, however drivers benefit from short test wait times at only 10 weeks. Belfast also has a smaller search demand of 1,400 searches each month for “driving lessons Belfast”. London is ranked as the worst place for learner drivers. The average driving lesson costs are second highest in the country at £41 per hour, 8% over the national average. London has the second highest wait times at 23 weeks, which is mirrored in its monthly search demand, which is the highest in the UK with over 2,800 searches for “driving lessons London” each month.
Share by: