A unique brand association is bringing back the iconic Yellow Pages for a limited three month run, as Selfridges has collaborated with Yell.com to launch the ‘Yellow Pages, Directory of Now’.
A match made in brand-partnership heaven, the businesses with identical brand colours and rich British heritage will be bringing the Yellow Pages from the living room to a luxury setting, as the 72 page ‘Directory of Now’ will be available in-store, with a takeover of the specialist Chiltern Street newsagent Shreej and with other key partners including Versace, NEWGEN, Jil Sander, Nina Ricci by Harris Reed and Martine Rose.
Luke Taylor, Co-CEO of Yell Ltd commented: “Yell has evolved a lot since we delivered the final copies of the Yellow Pages in 2019, but we’ll never forget how the business started, and we can’t think of a better brand to bring back those origins with, than Selfridges. The parallels between both businesses go deeper than just the yellow and black branding, as both of us have been a constant in British life for decades now and have always been focused on offering the very best to our customers – be it helping someone to find the perfect outfit, or the ideal business for a variety of needs’’.
Discover who Yellow Pages has become today @ Yell.com
To find out more about the Yellow Pages, Directory of Now, visit:
Yellow Pages | Selfridges
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